Banuba is a computer vision centric startup. Banuba SDK is used as a morphing and face tracking software to power camera apps with amazing features. SDK includes Live face filters, video face beautification, virtual avatars and many other technologies.
Design goals
The customer came to us with a design sketches and ideas. We analyzed the layouts, defined problems and goals, and built a step-by-step plan for improving the whole experience.
Analytics
To design working and good looking solution we decided to work step by step in stack with customer and developers.
Iteration
Approach
Desktop
Prototypes
Tablet
Mobile
Blog Redesign
Tasks
- Blog redesign.
- Template design for articles with various content.
- Add articles sort by tags and topics.
- Design comment section.
Problem Definition
Current blog page doesn't match the design of the entire site. Fathermore there are problems in navigating and articles design. All this problems decrease engagement and reduces the subscriptions conversion rate.
Hypotheses
For the effective direction of organic traffic throughout the blog, in addition to the proposed articles, it is worth showing the sections of the blog at the very beginning of the article.
Solutions
- The first page contains a custom grid display of articles to attract attention and sell the latest or current news.
- Each page has a CTA for subscription.
- Delayed entry when commenting. We give a comment, and then request a login through the social network.
Store labels
Tasks
- Blog redesign.
- Template design for articles with various content.
- Add articles sort by tags and topics.
- Design comment section.
Problem Definition
Current blog page doesn't match the design of the entire site. Fathermore there are problems in navigating and articles design. All this problems decrease engagement and reduces the subscriptions conversion rate.
Hypotheses
If we place the App Store / Google Play badges at the beginning of the pages, as well as in the footer, then view rate and conversion will increase.
If we add CTA "Request DEMO" at the top of the page after the USP, then the client will have an attraction to access the DEMO version. It will increase the conversion of the DEMO form.
If we add CTA "Request DEMO" at the top of the page after the USP, then the client will have an attraction to access the DEMO version. It will increase the conversion of the DEMO form.